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Ziridium Sales Script

Salesperson:  

 Now that we have agreed on numbers, I have one more thing to tell you about before you go into do your paperwork and that is Ziridium.  Did you see the spray paint demonstration on the car over there?

 

Guest:  Yes/ no

 

Salesperson:  

  Great, the reason we do that is it is hard to simulate bugs hitting the front of a car at 65mph.   So, we put paint on a new car and let it dry to show just how strong of a barrier there is to keep permanent damage to your paint.   Here look at this picture (point at picture of plastic on a new car in the brochure).   Do you know why most auto manufacturers take the time and expense to wrap most new cars in a protective plastic for a 500-mile trip from the plant to the dealership?

 

Guest:  No

 

Salesperson:

 Because in 1997 the auto industry went away from lead-based paint and started using water-based paint on the exterior.   Good news is it is more environmentally friendly, the bad news is the exterior is less durable.  So, that is why most of our customers choose to go with Ziridium protection.   Here, let me walk you through some other benefits it protects against that happen every day….

 

NAME YOUR TWO FAVORITE COVERAGES OF ZIRIDIUM:

  1.   

  2.   

 

HAVE STORIES FOR EACH OF THEM

Ask for the sale:

  • Can’t you see how spending x/mo is worth protecting your investment?

  • Which Ziridium package makes the most sense?  The Zultimate plus with the $500 trade in voucher or just the Zultimate?